Lifetime Eyecare

Lifetime Eyecare’s history in the Lower Mainland goes back an astonishing 83 years.  That’s right. In 1929, Dr. G.D. Moore & Dr. D.G. Frewin first started the company as Ebert Howe & Associates in Woodward’s Department Stores.  The practice grew to 7 offices and 12 Optometrists.  Sadly, in the 1970’s the Board of Examiners in Optometry instructed the company to stop practicing in department stores.  The logic employed at the time: “The practice of providing Optometry in a department store was unethical.”

There was a prolonged court battle that resulted in an out-of-court settlement which sadly broke up the 7 office-chain.  The main location, the first location, was right here in New Westminster, only one block from its original location on 6th street and 6th avenue.  Today Lifetime Eyecare, owned and operated by Dr. S. Bachra, has grown from its post-break up period and today Lifetime Eyecare is one of the local leaders in eyecare and designer eye wear.

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